ABOUT US

"What does EMEKS mean?" I hear you ask.

EMEKS is pronounced MX which is the abbreviated short form for Motocross. Genius, right?

My name is Reuben and I first conceptualised EMEKS back in 2016 while I was working a dead-end 9-5 job and living for motocross at the weekend. The idea originated through not wanting to follow the crowd. I wanted to wear something different. No more turning up to the track wearing the same kit as everyone else. If you also feel like that, then EMEKS is the brand for you.  

In 2020 I was furloughed and I decided to revive EMEKS again, but this time, with a much more determined focus on developing the brand. We pride ourselves on meticulous attention to detail, quality, functionality, style and comfort. I have a degree in Product Design and a passion for extreme sports. I have been riding dirt bikes for over 15 years and I know exactly what's expected from a motocross clothing brand.

Our USP (unique selling point) is that all of our bibs are LIMITED EDITION. Our aim is to create an exclusive brand so that you can have a totally unique identity at the track and if you do see someone else in an EMEKS kit, rest assured they're part of the EMEKS family too! Creating Limited Edition bibs means that we won't get caught up churning out the same kits all year round. Our goal is to continually bring out new kits throughout each year and design them with the seasons and latest trends in mind. We strive to push the creative boundaries, minimise what's not needed and emphasise what is. Whether it's lifestyle clothing for the pits or premium-fit garments for the track.

If you have any questions, please don't hesitate to contact us.

Cheers, 
Reuben Cracknell
Owner & Founder of EMEKS